My Story
A Neuro Transformation Therapy Coach, holistic health practitioner, and
someone who knows firsthand what it's like to carry invisible weight
while still showing up for everyone else.
Where I am now
I work with people online from anywhere in the world, helping them release the trauma, limiting beliefs, and
subconscious patterns quietly running their lives. Not managing symptoms. Not coping better.
Actually releasing it at the root.

Where I am now
I work with people online from anywhere in the world, helping them release the trauma, limiting beliefs, and
subconscious patterns quietly running their lives. Not managing symptoms. Not coping better.
Actually releasing it at the root.
Where I am now
"You have real potential. You always have. The only thing in the way is what you're still carrying."
I don't say this as a motivational line. I say it because I lived the opposite for years.
I was the guy with the practice, the credentials, and the genuine desire to help people — while privately drowning in shame, guilt, and the belief that I was a failure and didn't deserve happiness or love.
I was the guy living in paradise in Far North New Zealand, looking fine from the outside — while carrying the weight of a marriage ending, the guilt of not being there for my son who was born with a traumatic brain injury, and years of
trying everything to feel okay again.
None of it worked — until I found Neuro Transformation Therapy and released it all at the root. Now I'm the guy helping others do exactly the same.

The turning point
For years, I tried everything. Landmark Forum — twice. Leadership programs. Moving cities. Throwing myself into work. Exercise. Isolation. Hoping time would eventually make the heaviness lift. It never did.
Until one day, sitting at rock bottom — empty, numb, wondering if this was just my life now — something clicked. The problem wasn't that I hadn't tried hard enough. The problem was that everything I'd tried only managed the pain. Nothing had released it.
That realisation led me to NTT and Luke Hawkins. He told me NTT could release the emotions and beliefs I was carrying — but the in-person course was in Sydney, in just a week and a half.
"Fuck it. Let's do it."
I took out a loan, booked the flight, and went — scared, financially stretched, but finally moving toward something instead of away from everything. I walked into that room carrying years of trapped anger, sadness, shame and the deep belief I wasn't worthy of love or happiness. I walked out a different person.


The transformation
When I got back to New Zealand, something had shifted — and everyone around me could feel it. The results showed up everywhere. My business income nearly doubled. I DJ'd music events again for the first time in 15 years. I started dating again — the shame that had always blocked me was simply gone. I got into the best shape of my life.
But the biggest shift was deeper. I was alive again. Planning adventures. Creating. Travelling. Saying yes to life instead of hiding from it. That spark I thought I'd lost forever? It was just buried under everything I was carrying. Now it's back — and it's not going anywhere.
My invitation to you
You don't need to become someone else. You don't need another program to understand yourself better. You need to release what's been trapped, rewire what's been running the show, and take the first step toward actually living. I'll walk this path with you — because I've already walked it myself.

Jamie Tipene Matthews — Neuro Transformation Therapy Coach. Based in Whangārei, Aotearoa. Working with clients online, globally.
© 2026 Jamie Tipene. All rights reserved.
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